A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 50
U.S.
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | Wilberforce University
Wilberforce, OH | 95
(55.2%) |  |  | |
|
| | Laboratory Institute of Merchandising
New York, NY | 77
(36.3%) | |  | |
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| | Bryant University
Smithfield, RI | 194
(26.8%) |  |  | |
| $20,000 Sweet-diggity-dawg Scholarship
Zinch is giving away several scholarships, including one $20,000 award!
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| | University of Phoenix-Puerto Rico Campus
Guaynabo, PR | 36
(24.0%) |  | | |
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| | Siena College
Loudonville, NY | 181
(23.5%) | | | |
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| | Johnson & Wales University-Florida Campus
North Miami, FL | 47
(19.5%) | | | |
|
| | Webber International University
Babson Park, FL | 21
(18.8%) | | | |
| $10,000 Scholarship from FreeMilitaryScholarships.com
Can be used for books, rent, tuition, and other activities
|
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| | University of the Sciences in Philadelphia
Philadelphia, PA | 27
(15.2%) | | | |
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| | Bentley University
Waltham, MA | 161
(15.1%) | | | |
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| | Johnson & Wales University-Charlotte
Charlotte, NC | 53
(14.5%) | | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.