A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 12
Alabama
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | University of North Alabama
Florence, AL | 69
(8.2%) |  |  | |
|
| | The University of Alabama
Tuscaloosa, AL | 217
(6.4%) | |  | |
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| | Alabama A & M University
Normal, AL | 37
(5.9%) |  | | |
| $20,000 Sweet-diggity-dawg Scholarship
Zinch is giving away several scholarships, including one $20,000 award!
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| | University of South Alabama
Mobile, AL | 79
(5.1%) |  | | |
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| | Auburn University-Montgomery
Montgomery, AL | 33
(4.9%) | | | |
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| | Oakwood University
Huntsville, AL | 11
(4.3%) | | | |
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| | Jacksonville State University
Jacksonville, AL | 43
(4.1%) | | | |
| $10,000 Scholarship from FreeMilitaryScholarships.com
Can be used for books, rent, tuition, and other activities
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| | University of Alabama in Huntsville
Huntsville, AL | 35
(3.9%) | | | |
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| | University of Montevallo
Montevallo, AL | 14
(3.4%) | | | |
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| | Auburn University Main Campus
Auburn University, AL | 128
(3.4%) | | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.