Major Overview for Marketing/Marketing Management, General

Colleges Browse Majors Business, management, marketing, and related support services Marketing/Marketing Management, General

Overview for Marketing/Marketing Management, General A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Careers for Marketing/Marketing Management, General Majors A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. Advertising and Promotions Managers - $94,720 Business Teachers, Postsecondary - $77,340 Marketing Managers - $118,160 Sales Managers - $110,390

Top 50 U.S. Colleges with the highest percentage of Marketing/Marketing Management, General among the 2007-2008 graduating class.

Add	Info	College Name	Degrees Awarded/ Percentage	Selectivity	Tuition
		Wilberforce University Wilberforce, OH	95 (55.2%)
		Laboratory Institute of Merchandising New York, NY	77 (36.3%)
		Bryant University Smithfield, RI	194 (26.8%)
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		University of Phoenix-Puerto Rico Campus Guaynabo, PR	36 (24.0%)
		Siena College Loudonville, NY	181 (23.5%)
		Johnson & Wales University-Florida Campus North Miami, FL	47 (19.5%)
		Webber International University Babson Park, FL	21 (18.8%)
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		University of the Sciences in Philadelphia Philadelphia, PA	27 (15.2%)
		Bentley University Waltham, MA	161 (15.1%)
		Johnson & Wales University-Charlotte Charlotte, NC	53 (14.5%)
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Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.