A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.
| A major in Consumer Merchandising/Retailing Management is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 3
U.S.
Colleges with the
highest percentage
of
Consumer Merchandising/Retailing Management among the 2006-2007
graduating class.
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2006-2007 graduating class.