A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 17
California
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | Santa Clara University
Santa Clara, CA | 141
(10.7%) |  |  | |
|
| | University of Phoenix-Bay Area Campus
Pleasanton, CA | 23
(6.3%) |  |  | |
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| | University of San Francisco
San Francisco, CA | 51
(4.0%) | | | |
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| | Vanguard University of Southern California
Costa Mesa, CA | 17
(3.6%) |  |  | |
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| | California State University-Northridge
Northridge, CA | 234
(3.5%) | | | |
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| | Golden Gate University-San Francisco
San Francisco, CA | 5
(3.4%) | | | |
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| | Holy Names University
Oakland, CA | 3
(2.9%) | | | |
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| | Woodbury University
Burbank, CA | 6
(2.0%) |  | | |
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| | Fresno Pacific University
Fresno, CA | 9
(2.0%) | | | |
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| | La Sierra University
Riverside, CA | 4
(2.0%) | | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.