A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
| A major in Public Relations/Image Management is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 4
California
Colleges with the
highest percentage
of
Public Relations/Image Management among the 2007-2008
graduating class.
| | Chapman University
Orange, CA | 60
(6.5%) |  |  | |
|
| | Pepperdine University
Malibu, CA | 26
(3.2%) |  |  | |
|
| | San Jose State University
San Jose, CA | 47
(1.0%) | |  | |
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| | University of Southern California
Los Angeles, CA | 36
(0.8%) |  | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.