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Overview for Advertising

A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

Careers for Advertising Majors

A major in Advertising is highly relevant for the following careers. National averages for wages in each career is provided.

Colleges Offering a Major in Advertising

Top 5 California Colleges with the highest percentage of Advertising among the 2007-2008 graduating class.

AddInfoCollege Name Degrees Awarded/
Percentage
SelectivityTuition
The Art Institute of California-San Diego
San Diego, CA
 39
(11.1%)
Highly Selective$23,170 
Pepperdine University
Malibu, CA
 51
(6.3%)
Highly Selective$36,770 
 The Art Institute of California-San Francisco
San Francisco, CA
 9
(3.1%)
Highly Selective$22,918 
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San Jose State University
San Jose, CA
 81
(1.7%)
Moderately Selective$14,162 
 The Art Institute of California-Orange County
Santa Ana, CA
 4
(1.6%)
Highly Selective$23,384 
1
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.

Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.