Major Overview for Marketing/Marketing Management, General

Colleges Browse Florida Majors Business, management, marketing, and related support services Marketing/Marketing Management, General

Overview for Marketing/Marketing Management, General A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Careers for Marketing/Marketing Management, General Majors A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. Advertising and Promotions Managers - $94,720 Business Teachers, Postsecondary - $77,340 Marketing Managers - $118,160 Sales Managers - $110,390

Top 32 Florida Colleges with the highest percentage of Marketing/Marketing Management, General among the 2007-2008 graduating class.

Add	Info	College Name	Degrees Awarded/ Percentage	Selectivity	Tuition
		Johnson & Wales University-Florida Campus North Miami, FL	47 (19.5%)
		Webber International University Babson Park, FL	21 (18.8%)
		International Academy of Design and Technology Tampa, FL	30 (12.1%)
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		Northwood University-Florida Education Center West Palm Beach, FL	28 (10.7%)
		Florida Southern College Lakeland, FL	49 (8.7%)
		Everest University-South Orlando Orlando, FL	8 (7.2%)
		The University of Tampa Tampa, FL	72 (7.2%)
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		Stetson University DeLand, FL	30 (5.9%)
		International Academy of Design and Technology Orlando, FL	11 (5.8%)
		University of South Florida Tampa, FL	320 (4.6%)
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If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.

Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.