A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 12
Kansas
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | Kansas State University
Manhattan, KS | 167
(4.8%) |  |  | |
|
| | Pittsburg State University
Pittsburg, KS | 33
(3.1%) |  |  | |
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| | Wichita State University
Wichita, KS | 48
(2.8%) | | | |
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| | Emporia State University
Emporia, KS | 14
(2.0%) | | | |
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| | University of Kansas
Lawrence, KS | 78
(2.0%) | | | |
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| | Friends University
Wichita, KS | 11
(1.7%) | | | |
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| | Tabor College
Hillsboro, KS | 2
(1.5%) | | | |
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| | Fort Hays State University
Hays, KS | 24
(1.5%) | | | |
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| | MidAmerica Nazarene University
Olathe, KS | 4
(1.2%) | | | |
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| | Bethany College
Lindsborg, KS | 1
(1.0%) | | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.