A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 9
Kentucky
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | University of Louisville
Louisville, KY | 103
(4.5%) |  |  | |
|
| | Northern Kentucky University
Highland Heights, KY | 76
(4.5%) | |  | |
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| | University of Kentucky
Lexington, KY | 162
(4.3%) | | | |
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| | Western Kentucky University
Bowling Green, KY | 95
(4.0%) |  | | |
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| | Murray State University
Murray, KY | 34
(2.1%) | | | |
|
| | Morehead State University
Morehead, KY | 15
(1.5%) | | | |
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| | Eastern Kentucky University
Richmond, KY | 28
(1.4%) |  | | |
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| | Campbellsville University
Campbellsville, KY | 3
(1.4%) | | | |
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| | Berea College
Berea, KY | 4
(1.3%) |  |  | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.