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Overview for Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Careers for Marketing/Marketing Management, General Majors

A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided.

Colleges Offering a Major in Marketing/Marketing Management, General

Top 16 Louisiana Colleges with the highest percentage of Marketing/Marketing Management, General among the 2007-2008 graduating class.

AddInfoCollege Name Degrees Awarded/
Percentage
SelectivityTuition
Louisiana State University-Shreveport
Shreveport, LA
 33
(6.3%)
Open Admissions$7,867 
Loyola University New Orleans
New Orleans, LA
 40
(6.1%)
Moderately Selective$28,770 
University of Louisiana Monroe
Monroe, LA
 51
(5.5%)
Less Selective$9,742 
Online Degree Programs
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Southeastern Louisiana University
Hammond, LA
 94
(5.3%)
Moderately Selective$9,721 
University of New Orleans
New Orleans, LA
 57
(4.5%)
Moderately Selective$11,474 
Grambling State University
Grambling, LA
 24
(4.5%)
Highly Selective$9,154 
Tulane University of Louisiana
New Orleans, LA
 64
(4.3%)
Most Selective$38,664 
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Our Lady of Holy Cross College
New Orleans, LA
 6
(4.3%)
Open Admissions$7,395 
Louisiana State University and Agricultural & Mechanical College
Baton Rouge, LA
 170
(3.7%)
Less Selective$11,929 
Louisiana Tech University
Ruston, LA
 51
(3.7%)
Moderately Selective$10,345 
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If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.

Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.