Major Overview for Marketing/Marketing Management, General

Colleges Browse Maryland Majors Business, management, marketing, and related support services Marketing/Marketing Management, General

Overview for Marketing/Marketing Management, General A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Careers for Marketing/Marketing Management, General Majors A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. Advertising and Promotions Managers - $94,720 Business Teachers, Postsecondary - $77,340 Marketing Managers - $118,160 Sales Managers - $110,390

Top 4 Maryland Colleges with the highest percentage of Marketing/Marketing Management, General among the 2007-2008 graduating class.

Add	Info	College Name	Degrees Awarded/ Percentage	Selectivity	Tuition
		Salisbury University Salisbury, MD	100 (6.4%)
		University of Maryland-College Park College Park, MD	236 (3.7%)
		Morgan State University Baltimore, MD	28 (3.4%)
	Free College Scholarship's $10,000 Drawing Next Deadline: February 20
		University of Maryland-University College Adelphi, MD	23 (0.8%)
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Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.