A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 21
Massachusetts
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | Bentley University
Waltham, MA | 161
(15.1%) |  |  | |
|
| | Emerson College
Boston, MA | 107
(12.7%) | | | |
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| | Nichols College
Dudley, MA | 21
(10.9%) |  | | |
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| | University of Massachusetts-Dartmouth
North Dartmouth, MA | 96
(8.4%) | |  | |
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| | Merrimack College
North Andover, MA | 32
(7.4%) |  | | |
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| | Stonehill College
Easton, MA | 42
(7.1%) | | | |
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| | Suffolk University
Boston, MA | 74
(7.1%) | | | |
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| | Lasell College
Newton, MA | 19
(7.1%) | | | |
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| | Assumption College
Worcester, MA | 34
(6.3%) | | | |
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| | American International College
Springfield, MA | 13
(5.2%) | | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.