A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 32
Michigan
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | Northwood University
Midland, MI | 136
(12.5%) |  |  | |
|
| | Davenport University
Grand Rapids, MI | 100
(9.7%) | |  | |
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| | Baker College of Allen Park
Allen Park, MI | 3
(8.8%) |  | | |
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| | Baker College of Flint
Flint, MI | 11
(6.6%) | | | |
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| | Cleary University
Ann Arbor, MI | 9
(6.6%) | | | |
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| | Baker College of Owosso
Owosso, MI | 6
(6.6%) | | | |
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| | Baker College of Jackson
Jackson, MI | 4
(6.3%) | | | |
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| | Baker College Center for Graduate Studies
Flint, MI | 25
(5.3%) | | | |
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| | Baker College of Muskegon
Muskegon, MI | 8
(5.1%) | | | |
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| | Grand Valley State University
Allendale, MI | 166
(4.6%) | | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.