A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 24
New York
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | Laboratory Institute of Merchandising
New York, NY | 77
(36.3%) |  |  | |
|
| | Siena College
Loudonville, NY | 181
(23.5%) | | | |
|
| | Berkeley College
New York, NY | 69
(12.7%) |  | | |
| Free College Scholarship's $10,000 Drawing
Next Deadline: February 20
|
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| | Iona College
New Rochelle, NY | 61
(7.8%) | |  | |
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| | Saint Bonaventure University
Saint Bonaventure, NY | 35
(7.6%) | | | |
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| | Hofstra University
Hempstead, NY | 130
(7.4%) | | | |
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| | Canisius College
Buffalo, NY | 50
(6.2%) | | | |
| $10,000 Scholarship from FreeMilitaryScholarships.com
Can be used for books, rent, tuition, and other activities
|
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| | St. John's University-New York
Queens, NY | 91
(4.3%) | | | |
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| | Pace University-New York
New York, NY | 69
(4.2%) | | | |
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| | Daemen College
Amherst, NY | 10
(3.8%) | | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.