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Overview for Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Careers for Marketing/Marketing Management, General Majors

A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided.

Colleges Offering a Major in Marketing/Marketing Management, General

Unfortunately, we were unable to find any undergraduate programs in Northern Mariana Islands for this major.
View colleges in U.S. offering Marketing/Marketing Management, General.