A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 11
Oklahoma
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
|  | Oklahoma State University-Main Campus Stillwater, OK | 234 (6.1%) |  |  | |
|  | Oklahoma Christian University Edmond, OK | 14 (5.2%) |  |  | |
|  | University of Tulsa Tulsa, OK | 25 (4.5%) |  |  | |
| Free College Scholarship's $10,000 Drawing Next Deadline: February 20
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|  | Northeastern State University Tahlequah, OK | 56 (3.7%) |  |  | |
|  | University of Central Oklahoma Edmond, OK | 73 (3.3%) |  |  | |
|  | University of Oklahoma Norman Campus Norman, OK | 94 (2.5%) |  |  | |
|  | Oral Roberts University Tulsa, OK | 13 (2.4%) |  |  | |
| $10,000 Scholarship from FreeMilitaryScholarships.com Can be used for books, rent, tuition, and other activities
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|  | Southeastern Oklahoma State University Durant, OK | 10 (1.6%) |  |  | |
|  | Oklahoma City University Oklahoma City, OK | 7 (1.5%) |  |  | |
|  | Southern Nazarene University Bethany, OK | 7 (1.3%) |  |  | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.

Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.