A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 21
Puerto Rico
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | University of Phoenix-Puerto Rico Campus Guaynabo, PR | 36 (24.0%) |  |  | |
| | Inter American University of Puerto Rico-Bayamon Bayamon, PR | 38 (8.9%) |  |  | |
| | University of Puerto Rico-Aguadilla Ramey, PR | 29 (8.9%) |  |  | |
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| | Inter American University of Puerto Rico-Metro San Juan, PR | 58 (7.4%) |  |  | |
| | University of Puerto Rico-Bayamon Bayamon, PR | 33 (7.3%) |  |  | |
| | Universidad Metropolitana Cupey, PR | 45 (6.1%) |  |  | |
| | University of Puerto Rico in Ponce Ponce, PR | 19 (5.4%) |  |  | |
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| | Universidad Del Este Carolina, PR | 44 (4.9%) |  |  | |
| | Inter American University of Puerto Rico-Aguadilla Aguadilla, PR | 12 (4.7%) |  |  | |
|  | University of Sacred Heart Santurce, PR | 21 (4.6%) |  |  | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.

Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.