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Overview for Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Careers for Marketing/Marketing Management, General Majors

A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided.

Colleges Offering a Major in Marketing/Marketing Management, General

Top 9 South Carolina Colleges with the highest percentage of Marketing/Marketing Management, General among the 2007-2008 graduating class.

AddInfoCollege Name Degrees Awarded/
Percentage
SelectivityTuition
Coastal Carolina University
Conway, SC
 104
(9.7%)
Moderately Selective$18,090 
Francis Marion University
Florence, SC
 31
(6.2%)
Moderately Selective$14,979 
South Carolina State University
Orangeburg, SC
 34
(6.1%)
Less Selective$14,362 
Online Degree Programs
Search through hundreds of online degree options to find a program that is right for you! We list degrees from accredited online programs and traditional colleges.
Clemson University
Clemson, SC
 174
(5.7%)
Moderately Selective$23,401 
Charleston Southern University
Charleston, SC
 18
(4.1%)
Moderately Selective$18,708 
North Greenville University
Tigerville, SC
 13
(4.1%)
Moderately Selective$11,680 
Claflin University
Orangeburg, SC
 10
(3.6%)
Highly Selective$12,925 
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University of South Carolina-Columbia
Columbia, SC
 110
(2.9%)
Moderately Selective$22,908 
Limestone College
Gaffney, SC
 2
(0.5%)
Highly Selective$17,300 
1
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.

Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.