Major Overview for Marketing/Marketing Management, General

Colleges Browse Tennessee Majors Business, management, marketing, and related support services Marketing/Marketing Management, General

Overview for Marketing/Marketing Management, General A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Careers for Marketing/Marketing Management, General Majors A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. Advertising and Promotions Managers - $94,720 Business Teachers, Postsecondary - $77,340 Marketing Managers - $118,160 Sales Managers - $110,390

Top 17 Tennessee Colleges with the highest percentage of Marketing/Marketing Management, General among the 2007-2008 graduating class.

Add	Info	College Name	Degrees Awarded/ Percentage	Selectivity	Tuition
		Christian Brothers University Memphis, TN	30 (11.5%)
		Lipscomb University Nashville, TN	23 (5.2%)
		Middle Tennessee State University Murfreesboro, TN	168 (4.7%)
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		East Tennessee State University Johnson City, TN	76 (4.5%)
		The University of Tennessee Knoxville, TN	143 (3.9%)
		The University of Tennessee-Martin Martin, TN	39 (3.9%)
		Freed-Hardeman University Henderson, TN	11 (3.8%)
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		University of Memphis Memphis, TN	82 (3.4%)
		Tennessee Technological University Cookeville, TN	45 (3.1%)
		Cumberland University Lebanon, TN	5 (2.6%)
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Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.