A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 49
Texas
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | Howard Payne University
Brownwood, TX | 19
(9.5%) |  |  | |
|
| | Texas Southern University
Houston, TX | 58
(7.2%) |  |  | |
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| | Trinity University
San Antonio, TX | 33
(6.1%) | |  | |
| Online Degree Programs
Search through hundreds of online degree options to find a program that is right for you! We list degrees from accredited online programs and traditional colleges.
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| | Abilene Christian University
Abilene, TX | 48
(5.6%) |  | | |
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| | Texas A & M University-Corpus Christi
Corpus Christi, TX | 74
(5.6%) |  | | |
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| | The University of Texas at Tyler
Tyler, TX | 53
(5.2%) | | | |
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| | Lamar University
Beaumont, TX | 58
(4.9%) | | | |
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| | Southern Methodist University
Dallas, TX | 71
(4.6%) | | | |
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| | Texas Tech University
Lubbock, TX | 213
(4.4%) | | | |
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| | Saint Edward's University
Austin, TX | 40
(4.3%) | | | |
If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.