A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 7
Utah
Colleges with the
highest percentage
of
Marketing/Marketing Management, General among the 2007-2008
graduating class.
| | University of Phoenix-Utah Campus
Salt Lake City, UT | 27
(5.0%) |  |  | |
|
| | Southern Utah University
Cedar City, UT | 39
(4.5%) |  | | |
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| | Westminster College
Salt Lake City, UT | 16
(4.0%) | |  | |
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| | Utah State University
Logan, UT | 66
(2.3%) | | | |
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| | University of Utah
Salt Lake City, UT | 83
(1.7%) | | | |
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| | Weber State University
Ogden, UT | 23
(1.2%) | | | |
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| | Brigham Young University
Provo, UT | 79
(1.2%) |  |  | |
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If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.
Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.