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Overview for Marketing Research

A program that prepares individuals to provide analytical [Description]s of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Careers for Marketing Research Majors

A major in Marketing Research is highly relevant for the following careers. National averages for wages in each career is provided.

Colleges Offering a Major in Marketing Research

Unfortunately, we were unable to find any undergraduate programs in Washington for this major.
View colleges in U.S. offering Marketing Research.