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Overview for Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Careers for Marketing/Marketing Management, General Majors

A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided.

Colleges Offering a Major in Marketing/Marketing Management, General

Top 14 Wisconsin Colleges with the highest percentage of Marketing/Marketing Management, General among the 2007-2008 graduating class.

AddInfoCollege Name Degrees Awarded/
Percentage
SelectivityTuition
University of Wisconsin-Milwaukee
Milwaukee, WI
 280
(7.8%)
Less Selective$17,033 
University of Wisconsin-La Crosse
La Crosse, WI
 96
(6.3%)
Moderately Selective$14,221 
Marian University-Wisconsin
Fond Du Lac, WI
 22
(5.6%)
Less Selective$19,940 
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University of Wisconsin-Whitewater
Whitewater, WI
 95
(5.5%)
Less Selective$13,735 
Marquette University
Milwaukee, WI
 97
(5.5%)
Moderately Selective$28,680 
University of Wisconsin-Eau Claire
Eau Claire, WI
 94
(5.1%)
Less Selective$13,772 
Saint Norbert College
De Pere, WI
 19
(4.3%)
Less Selective$25,926 
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University of Wisconsin-Oshkosh
Oshkosh, WI
 71
(4.0%)
Less Selective$13,610 
Viterbo University
La Crosse, WI
 13
(3.5%)
Less Selective$19,490 
Lakeland College
Plymouth, WI
 14
(2.3%)
Less Selective$18,435 
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If you have registered as a Student on College Toolkit, the tuition is in-state, if applicable. Otherwise, tuition values are for out-of-state students.

Degrees awarded represents the number of bachelor's degrees awarded among the 2007-2008 graduating class.